
Land use refers to how land is managed (e.g., agriculture, urban areas, forests). It is crucial for biodiversity: intensive changes reduce natural habitats and lower MSA (Mean Species Abundance), threatening species and ecosystems. Thus, it is a key indicator of sustainability.
MSA stands for Mean Species Abundance and expresses the richness and distribution of species in relation to a natural state, unaffected by human activities. The data comes from the Globio model (PBL Netherlands Environmental Assessment Agency), available in the "State of Biodiversity" section of XNatura. This indicator is crucial for agriculture, renewable energies, urban planning, and infrastructure. Example: an infrastructure project that excessively fragments habitat may reduce MSA and compromise local authorities' approvals.
MSA (Mean Species Abundance) assesses biodiversity through four impact factors: MSA Land Use, MSA Climate Change, MSA Infrastructure, and MSA LBA (Land-use Based Abatement). Each factor measures how much species abundance deviates from natural conditions. Analyzing them separately allows understanding the causes of ecological degradation and planning targeted interventions. XNatura visualizes these factors on a GIS map, identifying hotspots and priority areas. This enables businesses and governments to make data-driven decisions to protect biodiversity.
XNatura assesses MSA through two complementary approaches. The first is a physical model based on Globio that uses land use data to estimate human impact on biodiversity. Scientifically validated, it provides reliable ecological status analyses based on changes in land cover. The second is a proprietary XNatura algorithm that estimates MSA directly from satellite images, requiring no preliminary land-use data. This makes it globally scalable, even where data is scarce, allowing for rapid, high-resolution assessments.

XNatura projects MSA into future scenarios aligned with international frameworks and EU directives. Four targets are available: The platform automatically tracks progress towards the chosen goal.

We are monitoring the impact of our assets on biodiversity, improving it through regeneration efforts such as the creation of our Oases, and increasing our impact by raising awareness among local students.
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With XNatura we are able to assess the impact of our clients, such as mines, on local ecosystems, understanding the levels of biodiversity degradation.

We are proud and happy to lead this important project as Parco delle Groane e della Brughiera Briantea, which once again sees us collaborating with leading Italian universities and organizations that have long been active in our region. Biodiversity is essential for our planet, and its loss is one of the most urgent emergencies we must address today.
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Together with XNatura we are protecting and monitoring biodiversity through the Oases of the Cassa Centrale - Credito Cooperativo Italiano Group, where our goal is to promote projects that protect the natural environment and biodiversity.
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Through our collaboration with XNatura, we have deployed technological solutions to foster respect for nature and the ecosystem, creating sustainable value for future generations.

The issue of biodiversity has always been central to the strategies of Mutti, whose business revolves entirely around a product of the earth, a symbol of Made in Italy in the world: the tomato. Precisely for this reason, within our Green Strategy, we have initiated a program of ecosystem restoration and rehabilitation, which starts from the very land where we have our production facilities. The collaboration with XNatura is therefore essential for us, in order to give scientific validation to our projects and help us in building a long-term strategy that will help us grow and bring increasing value to the environment.
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We are proud to work alongside XNatura's 3Bee project to monitor and regenerate biodiversity in Europe. We started by monitoring honeybees and are expanding the project to regeneration. Through communication on Foxy Love the Bee products and to consumers, we can help spread this awareness and do our part for a more sustainable planet.
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With XNatura, we are monitoring about 1.000 hectares of our supply chain aiming to understand the level of biodiversity and its relationship with our farms.

We decided to give priority to the natural capital of the Group by monitoring 16k ha. We are developing a long-term strategy to enhance the ecosystem services of our assets in collaboration with Generali Country Sustainability & Social Responsibility.
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Respect is one of the core values of Cherry Bank's governance. This world is what we all have in common. Creativity, sensitivity, and innovation are needed to find a balance between new needs and respect for Nature's resources. It’s not the trees that will save the planet, but humankind.
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We are deeply committed to protecting biodiversity and integrating sustainability into our projects. Our initiatives support wildlife, agriculture, and regenerative efforts, to create long-term impacts for a more sustainable future.
Read moreXNatura focuses on the digitalization of nature, integrating artificial intelligence, IoT sensors, satellite technologies, and cloud computing. The goal is to collect, process, and analyze environmental data to support companies, public entities, and natural parks in monitoring and managing risks and impacts on nature, biodiversity, and climate change.
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